Post by account_disabled on Dec 23, 2023 2:35:28 GMT -8
The simple implementation of Google Analytics is not one of the complex tasks and this is also why Analytics is so widespread. But an inexperienced user rarely goes further than creating an account and deploying a tracking code. At the same time, it is possible to make your analytical equipment more efficient with a few clicks. Therefore, I have a few simple tips for you on how to make better use of Google Analytics. 1. Don't follow yourself For some people , filtering their own IP addresses comes as a matter of course, while others may not even know about this option. In doing so, it is enough to create a simple exclusion filter. We will look at how to do it in the new version of Google Analytics. First, we need to create a new filter in the profile settings.
Image Where to set C Level Executive List the filter You then give the filter a name and use the predefined filter to exclude traffic from the IP address. You can find out your IP address, for example, at . image Filter for traffic from IP address 2. Beware of duplication of content When creating a new profile, you should immediately go to the Settings and customize your profile in Google Analytics before you start using it . One of the fields is called Default Page and this includes index.php or whatever your base page is. This way you avoid that the traffic to the home page is split between / and for example /index.php in the content report . image Setting the home page What if you see, for example , /kontakt and /kontakt/ in the content overview ? Not every server automatically redirects one variant to another.
This is of course the same page, just once the visitor came (from a link, bookmark, advertisement, ...) to the address with a slash. You will not have much influence on how other sites link to your website, but you can link consistently . 3. Focus on important visits If you have a customer zone on your website , it doesn't hurt to have Google Analytics deployed within it as well. In that case, however , the behavior of regular visitors can distort the view of a more important segment, people who do not know you. A separate profile with an exclusion filter for traffic to a subdirectory will help here. Of course, you should also have profiles with the opposite and no filter , you will never find the filtered data in the profile . 4.
Image Where to set C Level Executive List the filter You then give the filter a name and use the predefined filter to exclude traffic from the IP address. You can find out your IP address, for example, at . image Filter for traffic from IP address 2. Beware of duplication of content When creating a new profile, you should immediately go to the Settings and customize your profile in Google Analytics before you start using it . One of the fields is called Default Page and this includes index.php or whatever your base page is. This way you avoid that the traffic to the home page is split between / and for example /index.php in the content report . image Setting the home page What if you see, for example , /kontakt and /kontakt/ in the content overview ? Not every server automatically redirects one variant to another.
This is of course the same page, just once the visitor came (from a link, bookmark, advertisement, ...) to the address with a slash. You will not have much influence on how other sites link to your website, but you can link consistently . 3. Focus on important visits If you have a customer zone on your website , it doesn't hurt to have Google Analytics deployed within it as well. In that case, however , the behavior of regular visitors can distort the view of a more important segment, people who do not know you. A separate profile with an exclusion filter for traffic to a subdirectory will help here. Of course, you should also have profiles with the opposite and no filter , you will never find the filtered data in the profile . 4.