Post by account_disabled on Feb 25, 2024 2:18:30 GMT -8
If you have an e-commerce site or are collecting information to open one, you will have heard of CRO or CRO best practices and, perhaps, you have the idea that it is a kind of IT method for increasing sales, but that is not really the case. The acronym CRO stands for Conversion Rate Optimization . By conversion we mean the action that is taken by the user after having received a stimulus inserted in a content. Here it is useful to introduce the concept of macro-conversion and micro-conversion. Each phase of the purchase has specific objectives, which can be included within these two categories. The achievement of a macro-conversion is subordinated to the achievement of other smaller objectives, called micro-conversions.
In an e-commerce the most desired conversion (the macro-conversion par excellence) is the closing of the order with payment, but to get to this last (or almost) phase you need to go through other conversions, such as: downloading an ebook, click to go read an article, watch a video, etc. Ecommerce conversion rate: what is the ideal one? There are no unique rules for establishing a good conversion rate for an e-commerce site. It all depends on the context, the reference market, the time of year, our competitors, the geographical area in which we operate. However, we can provide some Macedonia WhatsApp Number List estimates , deriving from our experience: B2B ecommerce: a value between 1 and 2% is considered a good rate Estimate that drops in high-value B2C e-commerce (average cart above €300): in this case the benchmark is 1% We return to higher values in medium-value B2Cs (average cart between €50 and €300): around 2% We rise further in low-value B2Cs (average cart under €50): around 3-4%.
As mentioned, these are estimates that depend on many factors, however being very far or excessively fluctuating compared to these conversion rates could mean that something on your site is not encouraging visitors to purchase. Don't worry, some analysis capable of revealing one or more targeted actions to be implemented will allow this situation to be resolved. It will be necessary to implement a good Conversion Rate Optimization strategy . Let's see some little tricks that are part of optimization, but which are often not thought of. READ ALSO: " Increase e-commerce sales through CRO " To optimize your ecommerce conversion rate, put yourself in the shoes of the users who browse there Don't think this reflection is trivial, because you often see e-commerce sites with impeccable aesthetics, but which in practice lose all charm.
In an e-commerce the most desired conversion (the macro-conversion par excellence) is the closing of the order with payment, but to get to this last (or almost) phase you need to go through other conversions, such as: downloading an ebook, click to go read an article, watch a video, etc. Ecommerce conversion rate: what is the ideal one? There are no unique rules for establishing a good conversion rate for an e-commerce site. It all depends on the context, the reference market, the time of year, our competitors, the geographical area in which we operate. However, we can provide some Macedonia WhatsApp Number List estimates , deriving from our experience: B2B ecommerce: a value between 1 and 2% is considered a good rate Estimate that drops in high-value B2C e-commerce (average cart above €300): in this case the benchmark is 1% We return to higher values in medium-value B2Cs (average cart between €50 and €300): around 2% We rise further in low-value B2Cs (average cart under €50): around 3-4%.
As mentioned, these are estimates that depend on many factors, however being very far or excessively fluctuating compared to these conversion rates could mean that something on your site is not encouraging visitors to purchase. Don't worry, some analysis capable of revealing one or more targeted actions to be implemented will allow this situation to be resolved. It will be necessary to implement a good Conversion Rate Optimization strategy . Let's see some little tricks that are part of optimization, but which are often not thought of. READ ALSO: " Increase e-commerce sales through CRO " To optimize your ecommerce conversion rate, put yourself in the shoes of the users who browse there Don't think this reflection is trivial, because you often see e-commerce sites with impeccable aesthetics, but which in practice lose all charm.